Privacy policy

2. PRIVACY POLICY

Effective Date: April 2026
Last Updated: April 2026
Brand: GYRAH | Operated by: SEMTATS LLC

1. INTRODUCTION

SEMTATS LLC ("Company," "GYRAH," "we," "us," or "our") operates the website located at gyrah.com (the "Site"). We are committed to protecting your personal information and your right to privacy.

This Privacy Policy explains:

  • What personal information we collect and why
  • How we use, store, and protect it
  • Who we share it with
  • What rights you have over your data
  • How to contact us regarding your privacy

By visiting gyrah.com, creating an account, or making a purchase, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree, please do not use our Site.

2. WHO WE ARE

Legal Entity: SEMTATS LLC
Brand Name: GYRAH
Registered Address: 3146 W. Main Street, Riverton, Wyoming 82501, United States
State of Incorporation: Delaware, United States
Contact Email: hello@gyrah.com
Phone: +1 (302) 385-1272
Website: gyrah.com

SEMTATS LLC is the data controller responsible for your personal information collected through gyrah.com .

3. INFORMATION WE COLLECT

We collect several types of information depending on how you interact with our Site.

3.1 Information You Provide Directly

When you place an order, create an account, subscribe to our newsletter, or contact us, we may collect:

  • Identity data: first name, last name
  • Contact data: email address, phone number, shipping address, billing address
  • Payment data: credit/debit card details or other payment information — processed exclusively through Shopify Payments; we do not store payment card data on our servers
  • Account data: username, password, order history, subscription preferences
  • Communication data: any messages, emails, or inquiries you send us
  • Survey or review data: feedback or responses submitted voluntarily

3.2 Information Collected Automatically

When you browse gyrah.com, we automatically collect certain technical and behavioral data, including:

  • Device and technical data: IP address, browser type and version, operating system, device type, screen resolution
  • Usage data: pages visited, time spent on pages, links clicked, referral source, exit pages
  • Cookie and tracking data: data collected via cookies, pixels, and similar tracking technologies (see Section 5 for full details)

3.3 Information from Third Parties

We may receive additional information about you from:

  • Advertising platforms (Meta, Google, TikTok) when you interact with our ads
  • Shopify as our e-commerce platform provider, which processes transactions and stores order data on our behalf
  • Analytics providers that help us understand site traffic and behavior

4. HOW WE USE YOUR INFORMATION

We use your personal information for the following purposes, each grounded in a legitimate legal basis:

Purpose Legal Basis
Processing and fulfilling your orders Performance of a contract
Sending order confirmations and shipping updates Performance of a contract
Managing your customer account Performance of a contract
Sending marketing and promotional emails Consent (you may withdraw at any time)
Retargeting you with relevant ads on Meta, Google, TikTok Legitimate interest / Consent
Analyzing website performance and improving the Site Legitimate interest
Preventing fraud and ensuring transaction security Legitimate interest / Legal obligation
Responding to customer service inquiries Legitimate interest / Performance of a contract
Complying with applicable laws and regulations Legal obligation
Enforcing our Terms of Service Legitimate interest

We will never use your data for purposes incompatible with those listed above without first obtaining your consent.

5. COOKIES AND TRACKING TECHNOLOGIES

5.1 What Are Cookies

Cookies are small text files placed on your device when you visit a website. They allow the site to remember your actions and preferences over time, and enable us and third parties to serve you relevant advertising.

5.2 Types of Cookies We Use

Essential cookies
Required for the Site to function. They enable cart functionality, checkout processes, and session management. These cannot be disabled.

Analytics cookies
Used to understand how visitors interact with the Site (pages viewed, time on site, traffic sources). This helps us improve our content and user experience.

Marketing and advertising cookies
Used to track visitors across websites and serve relevant ads. We use the following advertising pixels:

  • Meta Pixel (Facebook / Instagram): tracks conversions from Facebook and Instagram ads, enables retargeting audiences, and helps us measure ad performance.
  • Google Ads Tag: tracks conversions from Google search and display campaigns, supports audience remarketing.
  • TikTok Pixel: tracks conversions and enables audience retargeting on TikTok.

These pixels may collect your IP address, browser information, pages visited, and actions taken on our Site (such as completing a purchase).

Preference cookies
Remember your settings and preferences (such as language or currency) to personalize your experience.

5.3 Managing Cookies

You can control cookie usage through:

  • Your browser settings (most browsers allow you to block or delete cookies)
  • Opt-out tools provided by each platform:
    • Meta: facebook.com/privacy/explanation
    • Google: myaccount.google.com/data-and-privacy
    • TikTok: tiktok.com/legal/privacy-policy
  • The Network Advertising Initiative opt-out tool: optout.networkadvertising.org

Please note that disabling certain cookies may affect the functionality of our Site and your shopping experience.

6. HOW WE SHARE YOUR INFORMATION

We do not sell, rent, or trade your personal information to any third party for their own marketing purposes.

We share your data only in the following limited circumstances:

6.1 Service Providers

We work with trusted third-party providers who process data on our behalf to operate our business. These include:

  • Shopify Inc. — e-commerce platform, order management, payment processing
  • Shopify Payments — secure payment processing
  • Shipping carriers (USPS, UPS, FedEx, DHL, or similar) — order fulfillment and delivery
  • Email marketing platform (Klaviyo or equivalent) — email list management and campaign delivery
  • Meta, Google, TikTok — advertising measurement and audience retargeting
  • Customer support tools — managing support tickets and communications

All service providers are contractually required to protect your data and use it only for the specific purposes for which it was shared.

6.2 Legal Requirements

We may disclose your information if required by law, regulation, court order, or governmental authority, or to protect the rights, safety, or property of SEMTATS LLC, our customers, or others.

6.3 Business Transfers

In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal data may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our Site if such a transfer occurs.

7. DATA RETENTION

We retain your personal data for as long as necessary to:

  • Fulfill the purposes described in this policy
  • Comply with legal, accounting, or reporting obligations
  • Resolve disputes and enforce our agreements

General retention guidelines:

  • Order and transaction data: 7 years (for tax and legal compliance)
  • Customer account data: for the duration of the account plus 2 years after closure
  • Marketing email data: until you unsubscribe or request deletion
  • Website analytics data: up to 26 months

When data is no longer needed, we securely delete or anonymize it.

8. DATA SECURITY

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, loss, disclosure, or alteration. These measures include:

  • SSL/TLS encryption for all data transmitted between your browser and our Site
  • Shopify's PCI-DSS compliant infrastructure for all payment processing
  • Access controls limiting who within our organization can access personal data
  • Regular review of our data collection, storage, and processing practices

No method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your data, we cannot guarantee absolute security.

9. INTERNATIONAL DATA TRANSFERS

We are based in the United States. If you access our Site from outside the United States, your information will be transferred to and processed in the United States. By using our Site, you consent to this transfer.

For users in the United Kingdom or European Union, any transfer of personal data to the United States is conducted under appropriate safeguards (e.g., Standard Contractual Clauses) as required by applicable law.

10. YOUR PRIVACY RIGHTS

Depending on your location, you may have specific rights regarding your personal data. We honor all applicable rights and will respond to verified requests within the timeframes required by law.

10.1 California Residents — CCPA / CPRA

Under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), California residents have the right to:

  • Know what personal information we collect, use, disclose, and sell
  • Delete personal information we hold about you (subject to certain exceptions)
  • Correct inaccurate personal information
  • Opt out of the sale or sharing of personal information (we do not sell personal data)
  • Limit use of sensitive personal information
  • Non-discrimination — we will not discriminate against you for exercising your CCPA rights

To submit a request, email us at hello@gyrah.com with the subject line "CCPA Privacy Request." We will verify your identity and respond within 45 days.

10.2 United Kingdom and European Union Residents — UK GDPR / EU GDPR

Under the General Data Protection Regulation, UK and EU residents have the right to:

  • Access a copy of the personal data we hold about you
  • Rectification of inaccurate or incomplete data
  • Erasure ("right to be forgotten") of your personal data under certain conditions
  • Restriction of processing in certain circumstances
  • Data portability — receive your data in a structured, machine-readable format
  • Object to processing based on legitimate interest or for direct marketing
  • Withdraw consent at any time where processing is based on consent

To exercise these rights, contact us at hello@gyrah.com. You also have the right to lodge a complaint with your local supervisory authority:

  • UK: Information Commissioner's Office (ICO) — ico.org.uk
  • EU: Your national data protection authority

10.3 Canadian Residents — PIPEDA

Under the Personal Information Protection and Electronic Documents Act (PIPEDA), Canadian residents have the right to:

  • Access personal information we hold about you
  • Challenge the accuracy of that information and request corrections
  • Withdraw consent for the collection, use, or disclosure of your data (subject to legal and contractual restrictions)

To exercise these rights, contact us at hello@gyrah.com.

10.4 Australian Residents — Privacy Act 1988

Under the Australian Privacy Act 1988 and the Australian Privacy Principles (APPs), Australian residents have the right to:

  • Access personal information we hold about you
  • Request correction of inaccurate, out-of-date, or incomplete information

To exercise these rights, contact us at hello@gyrah.com. If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.

10.5 New Zealand Residents — Privacy Act 2020

Under the New Zealand Privacy Act 2020, New Zealand residents have the right to:

  • Access personal information we hold about you
  • Request correction of that information

To exercise these rights, contact us at hello@gyrah.com. If you are not satisfied with our response, you may contact the Office of the Privacy Commissioner at privacy.org.nz.

11. EMAIL MARKETING

If you have opted in to receive marketing emails from GYRAH, you may unsubscribe at any time by:

  • Clicking the "Unsubscribe" link at the bottom of any marketing email
  • Emailing us at hello@gyrah.com with "Unsubscribe" in the subject line

Please allow up to 5 business days for your request to be processed. Note that even after unsubscribing from marketing emails, you may still receive transactional emails related to your orders (order confirmations, shipping notifications, refund confirmations).

12. CHILDREN'S PRIVACY

Our Site is not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at hello@gyrah.com and we will promptly delete such information.

13. THIRD-PARTY LINKS

Our Site may contain links to third-party websites (social media, partner sites, etc.). We are not responsible for the privacy practices of those websites. We encourage you to review the privacy policies of any third-party sites you visit.

14. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes, we will:

  • Update the "Last Updated" date at the top of this page
  • Notify you by email if the changes are significant (where we hold your email address)

Your continued use of gyrah.com after any changes constitutes your acceptance of the updated Privacy Policy.

15. CONTACT US

For any questions, concerns, or requests related to this Privacy Policy or the handling of your personal data, please contact:

SEMTATS LLC — Privacy Department
Email: hello@gyrah.com
Phone: +1 (302) 385-1272
Mailing Address: 3146 W. Main Street, Riverton, Wyoming 82501, United States
Website: gyrah.com

We aim to respond to all privacy-related inquiries within 5 business days, and within the legally required timeframe for formal rights requests.